Indoor gaming, press disctiction and a growing team!

Published on Monday March 27th, 2017

Newsletter March 27 2016


Indoor technology at the tip of your fingers.






sensewhere positions location based games!

Earlier this year we reported our plans to dive into the exciting entertainment industry that is digital gaming, offering our SDK as a key layer for location-based mobile games.

At the top of our agenda has been to further our understanding of the marketplace, evangelize sensewhere’s solution and share our vision of a location-enabled gaming experience that extends game play indoors.

We are very excited to promote our capabilities for location-based gaming deep indoors with features enabling an added level of location fraud detection. Inspired by the smash hit Pokémon Go! by Niantic, we introduce to you our latest offering.



To reflect our latest endeavours our website now has an extra gaming element to it presenting sensewhere as THE tool for location-based mobile gaming. Developers and game designers can now extend game play experiences inside public venues to increase engagement and social interaction – we welcome your proposals and encourage you to get in touch for the SDK or more info!

Have a crack at the game and try to beat our record of pocketing all hidden characters in less than 7.5secs:



The start of the year saw us triumph in the category of Technology of the Year 2016 awarded by the AI Global Magazine. For the second time, following the British Business Awards late last year we celebrate and are proud to be recognised for our work carried out across the global corporate landscape.

We’ve recently received the welcome distinction by the Scotsman newspaper who featured sensewhere amongst the top 10 Scottish tech companies to watch for in 2017. We certainly aim to live up to that vision and invite you to read more about the shortlist here:

Our CEO Rob Palfreyman was interviewed by Invest Edinburgh Magazine, the article was published earlier last month. Talking about the ever changing technology scenery and a growing global demand for location technology as well as a team to get jealous of, here is Rob bearing all:





We have been to a number of events so far this year learning about new approaches to marketing in the era of the connected world, first of which took place on January 23rd when Blake participated in the Connected Marketer Institute in San Francisco with speakers and networking about approaching marketing from the perspective of connected individuals. Location is an important ingredient to understanding such individuals to carry on a conversation with them.

At the turn of February Tughrul and Bruce represented sensewhere during the annual Mobile World Congress (MWC) (MWC) in Barcelona, the world’s biggest and arguably the best mobile industry event comprising of a massive exhibition, an award-winning conference and outstanding networking opportunities. We were promoting our latest software on both iOS and Android systems and discussed our customer case studies that already serve hundreds of millions of users. Tughrul and Bruce learned about the latest solutions driving the new era of mobile. They also reported some delectable Spanish cuisine.

To top it all off Rob, Blake and Anna spearheaded sensewhere’s first ever participation in The Game Developers Conference (GDC) between the 1st and 3rd March in the Moscone Center, San Francisco where we introduced indoor positioning technology as a key enabler to location-based mobile games. This event is described as the world’s largest professional game industry event with the most sophisticated gaming designs and tools for building them. We followed the recent trends of location-based apps, their limitations with outdoor satellite signal reliance and the issue of GPS fraud which the sensewhere system is designed to detect.

19th – 22nd of March saw Blake attend ShopTalk in Las Vegas, the new blockbuster retail and ecommerce event. It covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations.



In April and May sensewhere will attend a series of The MMA Location Leadership Forum in New York City. These events are focused on uses of location to improve mobile marketing, creating greater context and developing unprecedented brand engagement and loyalty. No doubt a place for us to network and explore!

sensewhere will also be speaking at LocatioCon in Oakland on May 24th presenting case study insights and experiences from the Tencent deployment. If you’re lucky enough to be joining the event, you will learn how location data can be obtained indoors on a wide scale without costly investment in additional infrastructure or manual surveying. More info here.





There are two new positions available at sensewhere. If you want to contribute to something really innovative and feel you fit the current requirements, please contact us with your CV! Visit: and send:


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