In November sensewhere launched a new addition to its software solutions range, adwhere. The latest product is a precise location based mobile advertising platform that delivers intelligent context aware adverts, coupons and vouchers to mobile device users indoors and within areas of poor GPS coverage. This service has been designed to target the right people with the right products, at the right time and place. adwhere can be fully configured to suit a variety of business models. sensewhere offers tailored solutions for customers and partners such as advertising agencies, content providers, mobile network operators, stores, malls, chain stores/venues, enterprise and more.
Through the data-mining capabilities the right information is derived to form personalised messages which are then distributed as hyper-local ads/coupons/retail information to customers within individual stores, shopping malls, airports and casinos happens via SMS, In App Notification or email. sensewhere is available to discuss its technology with potential customers today.
This solution is ready for deployment in San Francisco and the Bay Area and later available across the globe. Adwhere was announced using Business Wire, for press release click here and for more information visit: www.sensewhere.com/apps/sensewhere-adwhere.
sensewhere has launched its EVK and SDK in Windows 8 platform. sensewhere has also submitted one of its social networking applications on the Intel AppUp store. The application is integrated to facilitate the innovative indoor positioning feature.
sensewhere became a member of the In-Location Alliance. The alliance, which was started in August this year comprises 22 technology companies including Nokia, Samsung and Sony Mobile. Click here to read more about the formation of the In-Location Alliance and here is their website.
Partnership with Micello
July this year saw sensewhere sign a strategic partnership agreement with Micello, the leading provider of comprehensive indoor venue maps for location services. As part of this partnership, sensewhere licenses and incorporates several hundreds of Micello’s indoor maps in its mobile applications and blends its world-leading indoor location technology. The news was covered by the GPS Business, for press release click here.
In July sensewhere set up a California base in Silicon Valley. The new office in Mountain View in the San Francisco Bay area is a result of increased interest in indoor location technology and traction in the US and will form a platform for sensewhere’s further expansion into the US markets. More here.