Published on Tuesday January 31st, 2017
Source: the Scotsman
These days, Scotland is home to a growing number of digital technology businesses that are making a big impact on the tech and gaming world, from augmented reality and robotics to shopping made simple.
Here are 10 Scottish technology companies to keep an eye on in 2017, according to leading digital expert Alisdair Gunn and Scottish Development International.
1. Machines with Vision Computer vision and robotics experts Machines with Vision knew that their expertise in image recognition could revolutionise the transportation sector. Their innovative position mapping technology is now being used to enhance positioning in self-driving vehicles.
2. Think Analytics
Think Analytics’ Emmy Award winning media analytics platform combines data from a variety of sources (like TV consumption, video on demand, web, mobile and social media) to give broadcasters and service providers new insights into subscriber behaviour.
TVSquared knows that TV remains the most powerful channel for advertisers. Their platform provides accurate, actionable insights, same-day campaign measurement and optimisation to the 175 billion USD global TV advertising industry.
Augmented and virtual reality games require a huge amount of processing power, which is where Cloudgine’s technology comes in. The company uses distributed cloud computing to supercharge computationally-intensive game components, creating a more immersive gaming experience.
5. Tag Games
Mobile game studio Tag Games recently launched their Chilli Connect backend and analytics toolkit to help game developers engage with players, get immediate insights into the commercial performance of their game and release content updates.
Thanks to a combination of game design and marketing analytics expertise, deltaDNA is one of the game industry’s leading producer of games analytic tools. Using data technologies and real-time analysis, deltaDNA’s platform provides player profiling to help advertisers show the right ad to the right player at the right time.
7. Cobra Mobile
As one of the first international game developers to release games on Apple’s App Store, Cobra Mobile has always been a leader in the gaming world. They publish games on a variety of platforms, such as mobile, Steam and smart TV, including the BAFTA-nominated iBomber series.
Focused on developing indoor positioning software to overcome GPS blackspots, sensewhere’s adwhere service provides venue owners and marketers with the tools they need to deliver contextually-relevant adverts, coupons and vouchers to customers. Precise location data can be combined with data on shopper’s past purchases, online searches and more to deliver promotional messages to them as they move through a venue.
Adimo’s e-commerce platform improves marketing effectiveness for brands and makes buying easy for customers. Their technology can add a checkout/add to basket option to any branded content, marketing or media.
Shortening the path to purchase is central to the design of Mallzee’s fashion shopping application. Described as the ‘Tinder for Fashion’, Mallzee’s mobile commerce shop now provides access to over 150 fashion brands. Since its launch in 2013, Mallzee has won more than 50 tech and retail awards and is consistently named as the best new app on the Apple App Store.
The future is just beginning. Visit sdi.co.uk/technology for more information.
Contributed by: Alisdair Gunn, the director of Framewire, a leading digital consulting practice. He works with high growth technology companies, with particular focus on mobile, digital media, data, digital technology, marketing, games, advertising, Internet of Things and digital tech.
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