Published on Friday June 12th, 2015
June 10-11, Beijing National Convention Center, “building a new eco-geographical information” as the theme of the 2015 Global Geographic Information Developers Conference (WGDC2015) kicked off here.
June 11, WGDC2015- Smart City Summit held in Beijing National Convention Center 4th floor auditorium. WGDC event was started in 2012, four years on, with the rapid development of China’s geographic information industry, WGDC technological innovation has become the event location and the most influential in the field of space.
Smart City Summit which has been WGDC sub-forum, is this year even more exciting: from government departments, geographic information industry, the field of planning, the Internet, the British guests to share with us their views, case and products. Warm atmosphere, wonderful ideas burst forth, the applause continued.
In the wisdom of the city summit, sensewhere founder and CTO Tughrul Arslan brought the theme of “Automatic Indoor Positioning by sensewhere”, a wonderful speech.
The following is the speech record (without their verification):
Tughrul Arslan: First of all, I introduce the Company. Our headquarters is located in Edinburgh, Cambridge and at the same time it has branches in California. We are building China’s branch location in Shenzhen. Our company’s products are mainly based on the establishment of indoor positioning systems and databases. We are able to achieve the accuracy of five meters and below, it is already a very competitive precision.
Currently our system is automatically acquired by way of crowdsourcing, in a very short period of time to build up the interior of the map, and get all of the RF transmitters indoor data, in order to achieve accurate positioning. In order to automatically obtain crowdsourcing processes such as animation show, sensewhere first obtains a GPS signal outdoors, passes it to the server when a user enters the room, gets indoor RF transmit signal, and then determines the positioning of the RF signal source, so that by the database feedback, the user determines the final positioning.
This picture shows our main positioning system is a hybrid position, which first of all works outdoors with GPS, and then indoors with RF signals, (RF includes Bluetooth wireless) and so short wavelengths can be emitted. This process happens when the user holding our products to enter a mall, it will automatically retrieve the RF signal source nearby, and while the shoppers actually visit the different areas with more and more users inside the building, it will cover all the places throughout the building, and then the RF positioning will become accurate.
At the same time, using sensewhere technology it is easy to get more accurate positioning of the user’s location. In fact, I would like to highlight a very important aspect, this product has a dynamic update process, so if inside of the shopping mall there is an RF signal source, and that’s whether it’s present or no longer available, it will not impact on the software’s activity because it is dynamic, which means it is updated during and after its location has changed and it will fine-tune itself all on its own.
This is the five sets of data, collected from London, very clear contrast – the value and accuracy using a crowdsource method of the sensewhere product is significantly higher than similar products. We can see that ours is the red line, (yellow line being the Android product) very closely matches the true green line, which was the actual walk.
Also, I would like to briefly introduce our company’s positioning system product called adwhere. adwhere is a positioning system based on our own advertising platform, it can assist in case of no GPS signal, giving accurate positioning indoors, and when users use our software close to one merchant by means of our technology, it can push out intelligent notifications based on user location in respect of those merchants. The business has now carried out a series of promotional activities promotions, or coupons and the like.
We look at adwhere as a product that can give accurate indoor positioning- the indoor positioning map is our unique third-party software provider which can easily map with adwhere integration, and it can provide a business analysis function. With the adwhere software, if you want to see any ads, just click on the chart, and we added a lot of user-friendly options, such as its update rate, whether to choose to open or close the adwhere, as well as its effective radius, you can choose to receive within two meters, or receive advertising within 100 meters.
This is Joy in Beijing’s Chaoyang District, which can also be used to see adwhere Chinese market. Listed here are our customers and partners, such as advertising companies, mobile network operators, providers within the mall. adwhere has two main parts, the part of the network and part of the mobile phone; the network is mainly used to access our database, some specific data analysis, business analysis and the mobile terminal is to provide these advertising push.
Here we have listed adwhere characteristics of this product, one of the more important things is that you can use it not only online, but also offline, and it can be very easily integrated with third-party software. As I said before, this software has two parts, one is the network, one is a mobile client.
Following the brief, adwhere forms an important part of this technology. This is an adwhere server framework: business users can set up a Web adwhere by a region and in this region it can push messages and then send to the mobile phones and at that point the user can receive the news.
In order to facilitate integration with third-party, we have established an adwhere API, where there are listed three aspects we’re going to look at. This is a map of the network – adwhere form of display, you can see a variety of indoor maps, and some business users of adwhere already established themselves on the map. We mainly want to show how the image of the area is very easy to set up, but businesses can enter any information they want, and then push them to users.
adwhere the network side is very conducive to the management, through historical data devices, user feedback and a number of regional and location information we can build some heat maps, which are then very beneficial to businesses to conduct consumer analysis. Meanwhile, adwhere can report some information about the user, such as regional activity reports, campaign reports, such as the number of clicks user reported, there also is some user feedback and keyword acquisition.
On integration, adwhere is very easy to integrate, and we can base it on the consumer, or user of this demand, and the establishment of specific adwhere requirements. THX!
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