Visit Confirmation

RETAIL VISIT CONFIRMATION

• The Visit Confirmation application uses the sensewhere SDK for indoor positioning.
• The application has a map interface showing the indoor map of the mall.
• All retail stores in the mall are set up with geofences. Kiosks in the food court are all associated with a single geofence for the food court.
• The geofences are created using map geometry from Micello. Each geofence is populated with store name (POI) and details from the Micello Context API.
• The system has tuneable logic that compares determined mobile position with each store’s geofence to detect visits. The tuning parameters allow adjustment for uncertainty and desired dwell time of a visit.

Operation:

• The platform shows a map of a mall. It monitors device position to determine when a store is visited. It requires a specified level of positioning accuracy and duration to qualify as an actual store visit.
• When a store visit is detected, a notification recorded and can be displayed on the map image showing which store the visit was in.
• The visit notification includes the name of the store and the total number of times that the store has been visited during the current session (in brackets).

Positioning:

• In most shopping malls, Wi-Fi signals are abundant while BLE beacons are deployed in some areas and with varying density.
• The sensewhere positioning system uses Wi-Fi signals and when available, BLE beacon signals for absolute position determination indoors.
• sensewhere Android positioning uses both Wi-Fi signals and BLE beacon signals for indoor absolute positioning.
• sensewhere iOS positioning is dependent on BLE beacons for indoor absolute positioning, so positioning accuracy has greater variation depending on BLE beacon availability.
• GPS signals are used when available for positioning and for calibrating the location of Wi-Fi and BLE beacon transmitters.
• Motion sensors are used for relative positioning and for detecting motion.
• The result is a continuous estimate of position that is used for detecting retail store visits.

Performance:

• Number of visits detected in each store within the mall are counted by device ID.
• Detected visit counts are available in the mobile application, via sensewhere web dashboard, and via server API calls.
• Reported store visits correct >95% of the time.

Integration:

• sensewhere SDK for mobile application.
• sensewhere web dashboard for viewing analytics including visit confirmation counts.
• Server API for programmatic access to analytics data.