Published on Thursday July 26th, 2012
By Ludovic Privat at GPS Business News
U.S. based Indoor map provider Micello and UK based indoor location technology supplier Sensewhere have announced a partnership this week.
sensewhere has licensed Micello’s indoor maps to showcase the accuracy of its indoor positioning technology in their recently announced friendswhere and snapp! applications for Android. Snapp! is a check-in app that works with Facebook, Twitter and Foursquare and friendswhere is a social networking app per se.
sensewhere offers a crowd-sourced approach to indoor positioning that automatically cross references radio frequency (RF) access point data via users’ own devices and dynamically creates a proprietary global RF location database. The database is thus self-generating and self-correcting.
In their Android applications sensewhere is using several hundreds of Micello’s indoor maps of airports and most important shopping malls in the United States and United Kingdom.
sensewhere’s apps are basically a sandbox to demonstrate the technology to customers.
“This partnership gives sensewhere’s customers and users access to some of the world’s best indoor maps, and opens up the possibility for developing a whole raft of applications that monetize our combination of leading indoor positioning and Micello’s highly-accurate and detailed maps,“ wrote Rob Palfreyman, CEO of sensewhere.
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