Scotland – Shenzhen

Published on Tuesday May 19th, 2015

By Compute Scotland

May 19 2015

sensewhere, which burst into the market in 2011 with its hyper-local and indoor positioning solutions, is now to increase its presence in China by taking up a place offered at the City of Edinburgh Council’s new incubator facility in Shenzhen F518 creative industry park, the Edinburgh-Shenzhen Creative Exchange.

Currently operating from its Scottish HQ and with California offices, sensewhere will now add a base in Shenzhen and has plans to recruit more employees over the next twelve months.

Rob Palfreyman, (left) sensewhere CEO says: “We are consolidating our presence in China by joining the City of Edinburgh Council initiative to establish a Creative Exchange incubator. Shenzhen is the Silicon Valley of China and home to some of the world’s most innovative new companies; many of which are now keenly looking to utilise the extraordinary power of advanced indoor positioning to drive new revenue streams.

Social networks, handset manufacturers, app companies and advertisers all of these can tie into sensewhere’s location database to open up new customer opportunities, and set themselves apart from their competitors.”

sensewhere offers a crowd-sourced approach to indoor positioning that automatically cross references radio frequency (RF) access points via users’ own devices. Its system creates an almost limitless proprietary and dynamic global RF location database.

This database is self-generating and self-correcting. Unlike other approaches,  the accuracy of sensewhere’s location information is not compromised if RF beacons are moved. sensewhere’s system requires no additional investment in location infrastructure, and works using the standard radio technologies available in most mobile devices.

The address of sensewhere’s new office is: F518 Creative Industry Park, 1st Floor, Exhibition Centre, NO. 1065 Baoyuan Road, Bao’an District, Shenzhen, Guangdong Province, China.

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